Food Theory: Did Pepsi Make a $1,000,000 MISTAKE?!

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Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just made a genius move.
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25 Replies to “Food Theory: Did Pepsi Make a $1,000,000 MISTAKE?!”

  1. This new logo feels like a bizarro version of the late 80's-90s one that I do like. I like that it's kinda reminiscent of my childhood, but still… just looking at it makes me think "something's wrong with my soda"

  2. Growing up in the mid west you’re either a coke family or a Pepsi family my family is a coke family we have coke glasses and a my grandpa had coke glasses from the 60s with a cool design but I’ve met Pepsi families.

  3. i knew the key ingredient was nostalgia. i like the one that came before it better but its fine since im not investing in this drink anyway.

  4. Looking at that age graph makes me realise as a 15 year old boy I’m a miner in the theory community. Never thought I’d say that line

  5. I thought they where going with a nice simple classic from the absolutely insanely over thought version of the previous logo. But a million dollars for "Nostalgia" and "We bet the zero sugar version will be big" I dunno, they may still be unhinged over there

  6. So a few things to point out. If that 2nd p looks like a P then the 1st P is a P cause it's the same font so it's not Depsi also Mtn Dew is a Pepsi product so they're not competing. Pepsi makes Mtn dews logo. Just the few issues I had with this video

  7. It's interesting on the branding with the pepsi and how I am in their demographic. I've been on a cut for the past 10 weeks and low calorie drinks have been my saving grace. With pepsi Max being my favourite flavoured drink of the lot of the coke/pepsi type cola drinks. Wondering if it's coincidence or if I've been indoctrinated ????

  8. Am I weird for caring more about taste than what it looks like? I hate pepsi because of how it tastes, simple as that. Being smothered in my favorite color got no favors from me.

  9. I'm not an expert, but that font doesn't look very dyslexia friendly. Remember when everyone complained about discord changing their font?

  10. MatPat has explained why almost the entirety of Gen Z embraces the 80/90's aesthetic, and he did it to explain a logo. We do not deserve this man

  11. At this point I’m starting to hate gen Z, I mean love the internet ( and these videos) but don’t remotely care what others think of me on it, and I have some freinds who agree with me
    Edit: I don’t drink soda I’m just so bored

  12. Ya as am older gen z I gotta admit while I don't like most Pepsi products this new logo I like it im sick and tired of the minimalistic logos that all look the same this is clear it tells you it's Pepsi

  13. Even though the intro wasn’t in this episode can we just appreciate how much effort is put into it
    I found that the marvel OG 6 is eating at one of the tables
    Gordan Ramsay is yelling at someone in the back
    Theorybucks coffee
    Remy the rat on the floor and so many other details

  14. 9:21 love that subtle newjeans reference. NewJeans is a group that actually ties in really well to the ‘gen-z likes retro’ part of the vid. NewJeans debuted with a Y2K style and was instantly praised for having a unique style or being the group to bring Y2K back. NewJeans is the group to bring that simple retro teen-age back in an industry absolutely saturated with bright lights and loud bass (things that are highly associated with 4th gen kpop and thus gen-z)

    I find that part quite interesting too, as someone who has an interest in graphic design it’s very interesting to see how much effort and small detail go in to smth that appears so simple and how weather you like it or not, it does have an affect on you.

  15. Paused at 3:13. My prediction: timelapse in judgement, or the 4th turning, has suddenly.made this branding popular again. Rehashing old ideas in a diffrerent era

  16. The new Pepsi logo actually looks like they're 70's vending machine logo which is basically the new one except the lines and name are straight instead of the wavey.

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