How an Expert Rice Miller Perfects Japanese Rice for Top NYC Restaurants — Vendors

At The Rice Factory NY, America’s only miller of Japanese-produced rice, CEO Satoshi Ito mills and ships orders on the same day to some of New York City’s best sushi restaurants. His rice and expertise are used at Yoshino, Icca, and more.

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Credits:
Producer: Carla Francescutti
Directors: Carla Francescutti, Murilo Ferreira
Camera: Murilo Ferreira, Michael Latchman
Editor: Howie Burbidge

Executive Producer: Stephen Pelletteri
Development Producer: McGraw Wolfman
Supervising Producer: Stefania Orrù
Associate Director of Audience: Terri Ciccone
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19 Replies to “How an Expert Rice Miller Perfects Japanese Rice for Top NYC Restaurants — Vendors”

  1. I always have such a deep respect for these Farmers, who create such wonderful products for people all over the world, especially when they put their Heart & Soul into everything they do.

  2. Perhaps I missed something – I thought he said that they milled the rice so as to leave a special yellow "umami" layer behind – but then he rinsed the rice to get rid of excess starch. Wouldn't he be losing that special layer as well?

  3. see here is the thing…TO ME TO ME! I dont like fresh rice liek this…i tried it in japan on my alst visit and it tastes toally diffrent that what i was fed growing up….but that is because i was fed what i was fed growing up so i think THAT is how it should taste….same goes for anything really….

  4. Respect to him and all those keeping it real with the rice and the Japanese history or rice

  5. I love how much passion, effort, and attention to detail Japan puts into every part of its crafts.

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