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I think I did it… I think I created the perfect protein bar AND they're vegan + gluten-free!!

Shop the Chocolate PB Bar: https://bit.ly/3KQYI84 Shop Snickerdoodle: https://bit.ly/3MwVTuj

PART 2: SET THE BAR.

I’m all for healthy eating but not at the expense of something that ain’t gonna taste good. Throughout my fitness career, I’ve had almost every type of protein bar and powder, and TBH I can tell you that I’ve never found one that I’d eat for fun.

Over the past year and and a half I’ve been working on a developing a protein bar inspired by cereal bars. I just wanted something CRUNCHY! And sweet but like, not too sweet! Supplement bars tend to have this thing where they overcompensate for the weird taste with more fake sugar and I simply CANNOT.

This was my first stab of creating a protein bar and honestly, I had a much smoother time with this development compared to the protein powders! I owe it all to the pea crisps and brown rice crisps bc they really gave my bar that Rice Krispies energy! I legit eat the Snickerdoodle bar for fun. Like not just post workout, but I legit just choose it over chips during that 3pm slump. Like WHAT IS THAT!? And I love chips!!!

Ok but taste aside the box itself deserves its own paragraph bc seriously. It’s a beaut. You see the stripes on the top of the box? Does it remind you of something? Maybe the awning of a sweet little bakery in a quaint neighborhood? It took a long time to get the packaging down. Every draft just felt so blah. So regular. Then I thought about what feeling or memory I wanted my packaging to evoke, and it struck me. My box needed to be a mini bakery. My box needed to emit food vibes! When I finally saw the sample of the gold awning on top of my little box, my heart felt complete.

So there you have it! My first ever protein bars! I can’t even believe it. Like the powders, they are plant based and gluten free! Right now they come in 2 flavors:

Snickerdoodle — my fave
Chocolate Peanut Butter — Sam approved

They’re available at Target in store and online! I hope you get to try it! Please tell me what you think. I’m always so nervous with food launches bc we all have such different taste buds! But I also wouldn’t ever release anything I don’t stand a million % behind, so YOU BETTER LOVE IT!!!

????Cassey

30 Replies to “I think I did it… I think I created the perfect protein bar AND they're vegan + gluten-free!!”

  1. I hope you get to try it! Please tell me what you think. I’m always so nervous with food launches bc we all have such different taste buds! But I also wouldn’t ever release anything I don’t stand a million % behind, so YOU BETTER LOVE IT!!! ???? https://bit.ly/3o0VxSd

  3. This looks tasty but i feel like the packaging is kind of all over the place
    First off, i don't like the "sculpt and debloat" writing because we all know it's not going to do that, but moreover i really dislike the fact that you hid the picture of the actual bar on the back of the box. You even put an image of cookies (?) on the front
    Yes it says "protein bar" underneath but it looks like it was done on purpose to get your attention by making you believe it's something else at first glance.

  7. thank you so much. This will probably be the only protein bar I ever eat again because they're all so gross. I'm going to try this for sure.

  8. What is the nutrition ratio? I’m always struggling to find a bar that’s actually high in protein and not sugar or saturated fats… which seems like it should be the whole point of a protein bar, to have ya know PROTEIN lol

  10. Fulfil bars are my go to for protein bars, they have 20g of protein and theyre low in sugar but taste great. My favourite is the peanut butter flavour.

  11. Why are they always sweet? Why can't somebody make a deep dish pizza one? Or buffalo wings? Sometimes you just don't feel like a dessert.

  13. I'm allergic to corn, eggs, dairy and wheat… I heard you say pea and vegan but is it corn free??

  14. Oh thank u for making it gluten free ur the best cuz not a lot of protein bar brands make it so tysm

  16. for me, the calorie protein ratio is a little off. 170 cal for 12g protein is what yours are i believe, i can get a pure protein bar i can get 21g of protein for 180 cal. as for the taste differences, i think we are all used to the protein taste and personally i wouldn’t want mine to taste sugary sweet cus id eat them all haha. your protein powder on the other hand looks lit!

  18. Yes I love it. It's about time that profile bars don't taste chocy and enedible

  23. In a store near you for a ridiculous price like all her other stuff ???? There are PLENTY of good protein bars out there. PLENTY

  24. i LOVE that it’s vegan friendly! i love chalky protein bars but these looks so delicious for anytime i’d like a treat ????????‍♀️

  30. OMG they look amazing!!!❤????????
    I live in Australia and really want to try them, when can I get the from to try???❤????????

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