The next thing to do is to inform them all about your product with the description as soon as you’ve drawn the purchasers in with your title. Simply what should you compose in your description?
At its heart, your product description is an advertisement. Without making it too apparent, you ought to be composing sales copy. You’re attempting to get purchasers thrilled about your items, which’s generally tough – however on eBay, if you have the best thing to offer and offer adequate information, the purchasers practically delight themselves.
Technical Details.
Consist of every technical information you understand, consisting of the product’s maker, its condition, how huge it is, where and when it was made, its history, and anything else unique about it. Do not be too dull, though: the very best descriptions are composed in friendly, conversational language, and reveal a genuine understanding of the product. Whatever you do, ensure you inform the reality!
Bear in mind that the majority of individuals who’ll be purchasing your product will be simply as educated about it as you are, if not more – this is their pastime, and they’re professionals. Do not seem like you require to describe the fundamentals of the product: simply enter into as much technical information as you can. As a guideline, do not compose anything in the description if you do not understand what it implies, as the possibilities are somebody will, and if you’ve got it somewhat incorrect then you’ll appear like you do not understand what you’re speaking about.
Intriguing Details.
You may discover that you delight in composing a couple of things about how you got the product, why you’re offering it, and who you believe may like it. Individuals may question what you’re doing offering 500 CDs all at when, and if you inform them the factor, then they’ll feel assured that absolutely nothing dodgy is going on.
Compose as Much as You Can.
Leave absolutely nothing out of your description, even if that appears to you like it makes it cumbersomely long. There is no other way you can be too comprehensive: somebody, someplace will value that you made the effort to compose the additional info.
Do not presume that anybody who desires additional details will email you to ask a concern: numerous purchasers are shy and will not do it. Think about concerns that purchasers may have and include the responses to your description, as individuals usually tend to ask the very same concerns over and over once again.
Each time a purchaser does email you with a concern, you must both address their concern and upgrade your description so that it will consist of the response next time. If individuals ask concerns that are responded to in the description, attempt putting these parts of the auction on a line alone, or in strong, to make them much easier to see.
In the next e-mail, we’ll concentrate on increasing the variety of purchasers who react to your auctions.
At its heart, your product description is an advertisement. Without making it too apparent, you must be composing sales copy. Do not be too uninteresting, though: the finest descriptions are composed in friendly, conversational language, and reveal a genuine understanding of the product. As a guideline, do not compose anything in the description if you do not understand what it implies, as the possibilities are somebody will, and if you’ve got it a little incorrect then you’ll look like you do not understand what you’re talking about.
You may discover that you delight in composing a couple of things about how you got the product, why you’re offering it, and who you believe may like it.