The Houston Museum of Natural Science (HMNS) was one selected to display the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS rapidly recognized that while the display was anticipated to produce a good deal of interest, it didn’t have a great deal of appeal for their core audience. The success of the exhibit, for that reason, would rest in how it was marketed.
The Houston Museum of Natural Science rapidly employed Spur Digital to assist reach the targeted market audience and create interest in the Exhibit. HMNS was, likewise, wishing to get brand-new customers and members to advance their future profits.
Stimulate digital dealt with HMNS to recognize the target audience for the project and established an incorporated online media strategy to reach those audiences. The project included an online contest that was marketed through targeted online media outlets consisting of appropriate Web websites, Search Engines and 3rd party E-mail lists. Viral marketing was a crucial element of the project, so Spur established an ingenious method to get individuals to refer their good friends.
Stimulate recognized the target market as males 18 to 34 years of ages who were fans of action and dream movies, regular computer game gamers and motion picture tenants, tech-savvy who normally didn’t hang out at museums. Based upon this details, Spur picked online search engine ads that would accompany particular search words, committed e-mail ads, sponsored e-mail ads, banner advertisements on website targeted towards the preferred audience, and emails to the HMNS list.
The effect of the viral marketing effort was remarkable – over 23% of registrants came stemmed from the Tell-A-Friend function. The direct marketing efforts yielded remarkable outcomes. In overall, the 12 week, locally-targeted online project yielded more than 2 million targeted impressions, 40,000 distinct sees, practically 12,000 and 6,000 invites sent out by good friends at an expense per action of less than $3.00.
The Houston Museum of Natural Science (HMNS) was one selected to display the world-famous Exhibition for the Lord of the Rings Trilogy. Stimulate digital worked with HMNS to determine the target market for the project and established an incorporated online media strategy to reach those audiences. The project included an online contest that was marketed through targeted online media outlets consisting of appropriate Web websites, Search Engines and 3rd celebration E-mail lists.