The ipod provides, besides an intriguing technical development, a ingenious and initial method of promoting and marketing, which varies in design and mottos from the very first advertisements of the very first generation of iPods, to the most current iPod video marketing campaign.
The very first projects focused upon the brand-new item promoted both the iPod and iTunes brand names. These marketing projects were leaded by the motto A thousand tunes, in your pocket, which was introduced in November 2001. The colors which were chosen for the very first iPod projects were complete and vigorous of live: blue-green, cyclamen, brilliant lawn green and other cheerful subtleties were selected to represent the concept of both music and video, indicating both visual and acoustic experiences.
In 2003, the brand-new marketing campaign that Apple presented was because of the combination with the launch of the iTunes music shop. The project focused mainly on the analysis of pop music by various individuals using iPods. This project was a success, due to the reality that it was based upon popular pop, rock and hip hop tunes, coming from artists such as Eminem or Pink.
Later on that year, in October 2003, iPod launched a brand-new series of advertisements, based upon the shape project, which was the base for the majority of the print advertisements, like banners, signboards and covers, even from the look of the very first generation of iPods: the images generally revealed black shapes of individuals dancing while using iPods. This brand-new project was understood based upon the exact same extreme colors and vibrant images like the very first project. Much more, the success of the project was owed to the appeal of the carried out music, such as The Vines’ Ride, The Caesars’ Jerk it Out, Gorillaz’ Feel Good Inc., Steriogram’s Walkie-Talkie Man, Jet’s Are You Gon na Be My Girl, Propellerheads’ Take California, Ozomatli’s Saturday Night, N * E * R * D’s Rock Star (Jason Nevin’s Mix), Franz Ferdinand’s Take Me Out or Daft Punk’s Technologic.
With the release of the brand-new iPod video, the image of the item and its promo started to alter. The motto of the brand-new item was One more thing …, indicating the anticipated and brand-new video function, which was a huge plus comparing with the newest design of 2005. Still, at the very same time, the advertisement which was providing the dancing shapes continued, however it was customized into something more representative for the brand-new video gadget: the backgrounds were not easy vibrant colors any longer, they were textured and had different patterns, signifying the development worrying the video and the image residential or commercial properties of the brand-new design of iPod.
The current iPod advertisement, launched in March 2006 is not based upon the shape design any longer; rather, the manufacturers chose a video revealing different CD covers, incorporating in an iPod nano, under the very same older motto A thousand tunes, in your pocket.
The very first projects focused upon the brand-new item promoted both the iPod and iTunes brand names. The colors which were chosen for the very first iPod projects were complete and vigorous of live: blue-green, cyclamen, brilliant turf green and other cheerful subtleties were selected to represent the concept of both music and video, implying both visual and acoustic feelings. Later on that year, in October 2003, iPod launched a brand-new series of advertisements, based on the shape project, which was the base for many of the print advertisements, like banners, signboards and covers, even from the look of the very first generation of iPods: the images essentially revealed black shapes of individuals dancing while using iPods. Still, at the very same time, the advertisement which was providing the dancing shapes continued, however it was customized into something more representative for the brand-new video gadget: the backgrounds were not basic brilliant colors any longer, they were textured and had different patterns, signifying the advancement worrying the video and the image homes of the brand-new design of iPod.