3 Interior Designers Transform the Same Luxury Loft | Architectural Digest

We gave interior designers Noz Nozawa, Darren Jett, and Joy Moyler a photo of the same undecorated loft in New York – then asked each of them to create a design for it in their particular style, however they pleased. From the windows to the floors, the lighting fixtures to the furniture – three artists, one canvas, each bringing something different to space. Watch and see which designer checks the most boxes on your luxury loft wishlist.

Director: Lisa Romagnoli
Director of Photography: Charlie Jordan
Editor(s): Estan Esparza
Talent: Darren Jett, Joy Moyler, Noz Nozawa
Line Producer: Joseph Buscemi
Producer: Joel David Ahumada, Zara Meerza
Associate Producer: Josh Crowe
Production Manager: Melissa Heber
Production Coordinator: Fernando Davila, Julie Suronen
Camera Operator: Jack Belisle
Gaffer: Gautam Kadian
Audio: Gabe Quiroga
Production Assistant: Mark Sweeney
Art Director: Taylor Horne
Post Production Supervisor: Nick Ascanio, Alexa Deutsch
Post Production Coordinator: Ian Bryant
Supervising Editor: Doug Larsen
Assistant Editor: Diego Rentsch
Graphics Supervisor: Ryan Powell
Graphics, Animation, VFX: Sam Fuller
Special Thanks: Reeba Mehdi

Renders provided by Spacejoy, a design-led commerce platform powered by interactive 3D technology. Spacejoy pairs customers with expert designers to create a stunning home featuring handpicked products from top brands that you can shop instantly. https://www.spacejoy.com/

Location provided by:
One United Nations Park https://oneunpark.com/
Richard Caplan Photography https://www.richcaplan.com/

Featured Artwork:
Seth Caplan Photography https://seth-caplan.com/
Nick Carter/Verasson Creative http://www.verasson.com
Olivia Cognet https://www.oliviacognet.com/
David Patterson Photography https://davidpattersonphotography.com/
Colin Price Photography https://colinprice.photography/
Christopher Stark Photography https://www.christopherstark.com/

0:00 Introduction
0:59 Kitchen
2:48 Floors
3:31 Walls
4:57 Living Room
8:51 Dining Area
11:55 Lighting
14:25 Art & Decor
15:27 Windows
16:34 Final Thoughts

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28 Replies to “3 Interior Designers Transform the Same Luxury Loft | Architectural Digest”

  1. Yikes! Imagine living with those "stained glass" windows! Not to mention it ruins the view – the main attraction of the space! Likewise, Darren's design, while it has some great elements, would be awful to live with. Joy's is nice but not anything I wouldn't have thought to do myself, nd everything seems very off-the-rack – not unique or interesting.

  2. Incredibly entertaining, video I wouldn't want to live in any of these rooms though 😄

  3. ok Noz was winning by far but she lost me with those colored windows. super interesting perspective of each designer explaining their rationale for doing what they do. would love to see more videos like this!

  4. I hope these people didn't go to school to learn this, because they really wasted their time and money. 😆

  5. In 50-10 years people are going to laugh at how ridiculous those designs are just like we do now with the 70's and 80's designs. It looked better before they messed with it.

  6. I feel like the key difference in the designs is the approach, Joy's seems more like a day to day living space, like the rest of the place would be one or two bedrooms and bathrooms. For Noz and Darren, it's clearly more of an entertaining area which would be part of those overly extensive appartements where you have a lot of bedrooms, studies and whatnot, which allows the eccentricity since you may not use the room every single day.
    But all that being said, a stunning job on the renders !!

  7. Loved watching it, but it didn't take long for all three to go off the rails for me! I liked the room that Darren designed best, without the furniture. The other two were kind of generic looking without the weird furniture. That said, I think these three are awesome designers and I wish them all success!

  8. I liked him the most with the preview of their work but his final result….looks too 60's to me. Then I love the colors of the 2nd designer but come on, ruining the windows and views like that. If that colorful thing were removal….also her couch blocks a big part of the view. Finally the last lady…..idk….I understand "classic" but it is boring, also her coach not facing the view…..and the table looks too big, I am sorry the chairs, that looks hard to walk around.
    What it really called my attention was the rendering work. It is amazing how they worked that!!!
    Love this series. I hope we can get more of this!!!!!!!

  9. This is G-O-L-D; OmG. I always wanted to see something like this: professionals in interior design and decor doing magic from three different perspectives, styles and methods, each in their own way. My fav style is definitely and 100% attached to Joy's, especially because of the minimalism, the simplicity of the elements and the calm color palettes, but I admit that the projects of the other two designers are very interesting, especially since they are based on exactly the same space. I recently added an Arco lamp from Barcelona Designs to my living room and realized how much I love classic and iconic MCM designs. Amazing video!

  10. Honestly, from what you showed in the intro, it feels like Darren's style got swapped by Noz's hahaha! Love all of them to be honest. Rushing to play some The Sims and see what I can come out with :)!

  11. This is a wonderful series AD! More of this!!! Please also give us more information on interior design principles and material, even go into how materials age, what to keep when we renovate etc. etc. You are in a truly unique position to be a leader in your field and there is so much good you can do through your influence (for example in steering us away from polluting/co2 heavy materials). Many thanks to the team from a colleague in a different field.

  12. This feels like it could be set up as a competition, going forward. Provide the blank canvas, see the professional's approach and thoughts and then give people an opportunity to have a go themselves.

  13. I think I was the only person who liked all of them 😅 I think you guys need to be a little more open minded

  14. Love this concept for a video but please use different designers next time – Joy Moyler won this round though! 😉

  15. I really like this! This gives much more inspiration than seeing 3 designers do 3 different spaces.
    All 3 designs were amazing in their own way and I'm really interested in looking into each of the designers now.
    I would love to see more of this!

  16. Joy Mayor excellent, Noz great no one over 25 would lke this. Darren I have no words. WTH. I see Joy is trying to be nice.

  17. The blue carpet is a deal breaker for an otherwise beautiful space. The blue carpet is unimaginative and distressing.

  18. Honestly, not a fan. The first design looks expensive as hell but I'm kinda digging the whole organic earthy vibe; until she changed the windows. The second design is just weird, it looks comfy for a posh shisha bar but I couldn't live there. The third design is more familiar, but way too rigid.

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