Posted on by Information Seekers

And I’m not even close to being done #fashion #designer #pilates #fitness

When it comes to really difficult decisions, I cannot ignore my heart. What I’ve learned is that my heart knows where I belong and what I’m meant to do. Oftentimes, I find my happiness after venturing into the hardest of decisions and the stickiest of messes. The best rewards often come with the biggest challenges.

I can’t believe where I am today, and I’m not even close to where I want to be. And to be clear, I’m not not motivated by a dollar amount or the number or the number of followers. Unlike other companies who’s main goal is to sell or get investors, that’s not mine. My goal is to build a legacy brand with the best products that will live on after I die. My goal? Impact. I want grow and impact as many women as I can, while I can. To me, that’s the fun. That’s my motivation. You can ask Sam – I never look at the numbers. I’m purely excited by the creation process and then seeing you make my designs a part of your life. I LIVE for that. That is what fuels my 17 hour work days 7 days a week. Some may say I’m unhealthily addicted to my job but I don’t care what they say – what an absolute gift it is to be given the opportunity to have a career that aligns with my childhood dream, my passion and my mission. I feel lucky everyday.

This week I found out that @POPFLEX By Blogilates made the #INC5000 list 😳 We were named one of the fastest growing companies in North America. Apparently there are 33 million of them.

And guess what? We’re just a tiny team. Made up of mostly women and Sam 🙂 I’m grateful for the opportunity to be surrounded with some of the kindest humans in the world: ideating, problem solving, and creating cool things every single day. From being days away from tossing out my brand and business a few years ago…to now this? Like I said, the most amazing things come after the toughest challenges.

I’ve still got a lot of work to do though – especially finding peace with my parents. It’s a difficult, emotional subject and there is a section of my heart that is still numb with pain. I’ll figure it out one day.

♥️Cassey

17 Replies to “And I’m not even close to being done #fashion #designer #pilates #fitness”

  2. I’ve seen your designs in my local Target tons of times! Congrats on making it to all the places you have!

  4. "my boss found out that I have a YouTube channel and made fun of me"
    guess who's laughing now

  6. This breaks my heart. Thinking of all the children that don’t make their way back ❤️

  9. Can we get a little response to what your parents said about you starting your company?

  12. I know she is on good terms with her parents despite this, but I hope they ate their words lol.

  14. Congratulations! You did what you set out to do. ❤️ I'm sorry your parents had to be haters about it

  15. Trying to work two jobs I can barely stand while I save for my small business. It’s miserable right now but watching others do the same thing and succeeding is so inspiring. Thank you!

  17. I hate when parents try and pick passions for their kid. I’m glad you decided to do what spoke to you!

Comments are closed.