Food Theory: They're STEALING Your Food!

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Theorists, is our food getting SMALLER while we still pay the same price or even MORE? That is the topic of today’s theory. Welcome to shrinkflation, the word that sounds made up but may actually be making a BIG impact on your wallet. It’s time to find out if companies have been scamming us out of our money… AGAIN!

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Writers: Matthew Patrick and Justin Kuiper
Editors: Danial “BanditRants” Keristoufi, Alex “Sedge” Sedgwick, and Pedro Freitas
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Editor: Yosi Berman

#Shrinkflation #Scam #Doritos #Cereal #Supermarket #Grocery #Food #FoodTheory #MatPat #GameTheory #FilmTheory

30 Replies to “Food Theory: They're STEALING Your Food!”

  1. They taught this in school, but we were also told there was nothing that could be done. So it's not that we're in the dark, it's that we are told nothing can be done before we even tried.

    I'd like to one on how corporations control the economy, thus the government, thus schools, and thus the future of the next generations.

  2. In my experience (Sweden) most brands first shrink the product but keep the size, then they go back to the original size but label it as bigger and better while also raising the prices. I understand why they do it but it's sad when you can't justify getting your favorite snack anymore because the volume/money ratio is just to bad 🙁

  3. Hot take: these are perfectly legitimate business practices. Shrinking products is better than increasing prices because it doesn't force you to buy as much of their product, leaving extra cash in your pocket. Companies have to combat inflation somehow to avoid going bankrupt, and this is a great way to do it.

  4. As long as we have a system that creates money from nothing, we will always have endless inflation, taxation and wars.

  5. Toilet Paper rolls are getting smaller……. I guess all those ‘crazy’ Hoarders who panic bought Toilet Paper a couple of Years ago are actually at an advantage after all !!!!! 😬🤭😏😅😂🤣👍👌🤗

  6. It’s funny how this is like the us salary the vale of your money drops due to inflation but the salary stay’s the same

  7. Tbh this sorta "trick" isn't new at all
    but it only happens with shitty "food" that you dont really need. such as doritos or cereals, chocolate etc. garbage food.
    also it's not really a "theory". it's already a well-established thing called "shrinkflation"

  8. Shrinkflation has been going on for years there was a massive scandal involving Cadbury in Australia more than a decade ago when they shrank the standard block from 250g to 200g. I’m genuinely surprised you didn’t do an episode on this sooner.

  9. Every chip company: Let's take a 230g packet and slim it down to 175g and call it the normal size and rebrand the 230g as family size and add a few dollars extra.
    Every time there is a new flavor of chips for a short period of time there are way less chips in them…

  10. its almost like there should be some "rules" or something to stop these murky practices instead of relying on the customers to somehow gain enough traction to publicly shame these companies…
    like "consumer protection laws" or something…

  11. I always thought my Mcdonalds fillet-o-fish burger was smaller than a few years ago.

  12. Actually I disagree. They are reducing the size because the price is going up meaning that they have to put not as many things into the original product meaning that they have decrease it so they can keep their company a float

  13. I’ve known this for a long time, chips over here in Australia use to come in 200g bags, they shrunk to 175g a while back and I’m even seeing some chips with 150g now. Think leokimvideos covered this 7-8 years ago. Glad to see it’s getting more coverage.

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