How to Do SEO in a Competitive Industry When You Have No Money

They say it’s impossible to rank (SEO) for competitive terms on Google unless you have a big marketing budget.
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They’re wrong!

Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads.

Step #1: Write roundup posts. Interview everyone within your space. Ask them each the same question and create a very detailed roundup post. When you publish it, let them each know through email and ask them to share your content.

Some of them will link to your roundup post and others will share it on the social web. This will help increase your rankings.

Step #2: Use the SEObook Keyword Density Tool. Put in your competitor URLs that rank for the terms you want to rank for. That tool will show you all of the keywords that your competition is using.

Do this for the top 10 listings for the keyword you want to rank for. Look for all of the common terms these top 10 URLs are using and use them within your web page as well.

This will ensure your content is more thorough, which will help boost your rankings. Make sure you don’t just stuff in keywords, it has to flow naturally.

Step #3: Google the term you want to rank for. Look at the paid ads and read the ad copy. A lot of the listings for paid ads are at the top because their ad copy is appealing.

Consider making your title tag similar to the ad copies that are at the top as they tend to be more appealing. By making an appealing title tag more people will click on your listing and over time this will cause your rankings to increase.

If you want to make your title tag more appealing consider adding the date to it, or use adjectives. I’ve also tested the words: get, now, free, and try. Those words tend to generate more clicks when they are used within a title tag.

21 Replies to “How to Do SEO in a Competitive Industry When You Have No Money”

  1. Hey dude can you make a Web application or a mobile application of your Ubersuggest tool… It's amazing bro… But sometimes it becmes slower to load…

  2. Hi Neil, you are amazing man….if i re-write video title, tag and description will that affect the search ranking on YouTube? Pls help

  3. Thanks neil! Your videos helped a lot, really appreciate your content. Any chance coming to Jakarta? I'm marketer based here. Look forward to your reply!

  4. I'm doing all of this starting NOW! Thanks again for the knowledge bomb!

  5. Thanks, Neil! Your video contents always want me to stay competitive in the SEO world. This one is tight! I love it! Thanks for doing this, man!

  6. Hello Neil,
    Thank you for your great content.
    I recently started having more than one business idea and I wanted to hear your opinion on whether or not you believe it is possible for a startup to create a new keyword (or make people use a very low competitive/non-monetized one) and drive more people into linking their product to it and searching it?

  7. Is Google Keyword Planner still free? I tried using it the other day but it kept redirecting me to AdWords.

  8. The explanation of organic copy to compare it with the ad copy is just awesome… thank you so much for sharing and educating the community

  9. Nice video.
    Sir i am so confused between moz site or moz extension.
    Which show correct DA, PA ?

    I am checking your site DA, PA
    Using Moz Open site Explorer – DA=76 and PA=80
    using Moz Extension – DA=73 and PA=61

  10. Hi Neil, am following recently, i have started my seo career 1 year before. I can understand what you are telling about in this video , but as fresher i need visual explanation, can you please do it in your upcoming video. And, i have one request can you please explain how google ranking the page, what is the algorithm or anything mathematics they are using for top 10 positions, am working on -page , off-page everything but my page ranking don't have any improvement please give an suggestions.

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