I guess you can say I like to think ✨inside✨ the box ???????? #entrepreneur #unboxing

Shop Blogilates Nutrition x Target: https://bit.ly/3o0VxSd

✨PART 3: THINK INSIDE THE BOX.✨

When it comes to love languages, I love gift giving. I get so much joy out of curating the perfect present for the right person. And on top of that, I love making the unboxing experience look pretty. So for launches, I get really deep into designing the influencer PR gift box!

Ube and matcha are already such cool colors so I wanted to let that lead the way for the aesthetics of this box. I was also inspired by the interior design of the most beautiful burger joint I’ve ever seen in my life. I found a pic of this place called “Bun” in Milan and OMGGGG, it looks like an ube and matcha dream! ????????

My favorite part of the box is the custom illustrations right when you open it. The items on the shelf reflect what’s inside the box ???? It’s these details that get me soooooo excited.

Obvi I filled the box with my launch items: the snickerdoodle protein bar, choco pb protein bar, ube soft serve protein, matcha milkshake protein but also…I wanted to build it out even more…

I wanted to add an adorable purple waffle maker not only because pragmatically you can make waffles ???? with the protein powder…but aesthetically, the purple was imperative to building out the ube color theme! To drive the purple vibe home, I took the waffle maker and the shaker bottle out of their boxes and put them in purple organza bags on top of a bed of purple crinkle paper.

To me, THE DETAILS MATTER.

And I obsess over them.

It’s been nice to set aside time to write cards to my friends. And then seeing them open up these boxes and trying the goodies for the first time is such a thrill!

????Cassey