In November 2007, Nick Farmer will end up being the very first European President of the TEA (previously the Themed Entertainment Association), a post to which he was all chosen. Farmer has 30 years experience of working for style parks, amusement parks, fish tanks, zoos, science centres and other leisure locations.
Early Career
Farmer began his profession in marketing with Palitoy, makers of Action Man, Tiny Tears dolls and Star Wars toys. He then formed his own production screen business, Farmer Studios, in 1976 which quickly broadened to use complete style, production and setup services. 4 years back, having actually ended up being significantly disappointed that the development of the business indicated that his time was invested in management, money and administration circulation instead of style and imagination, Farmer dissolved the production business and recognized Farmer Attraction Development.
By establishing a group and reorganising of freelancers which can be congregated as required for jobs, Farmer has actually developed a more effective service design with a lower repaired expense base. This versatility permits the business to weather the seasonality of the market, in addition to minimizing task expenses. He is now complimentary to focus on destination idea production, consultancy and advancement.
Farmer’s core company includes making use of his experience in the market to develop and establish tourist attractions. The majority of his company remains in Europe and Scandinavia and shows the existing state of the European market, with couple of brand-new parks opening and most work focusing on existing parks by either revamping existing trips or improving brand-new basic trips. He especially takes pleasure in the difficulty of dealing with recognized locations to establish tourist attractions which will alter the public and the instructions’s understanding of the park.
Current Projects
Farmer dealt with 7 brand-new trips and a number of other tourist attractions for the 2007 season.
Current jobs consist of:
Grona Lund in Stockholm. Farmer established the name, graphic identity and station style for Kvasten, their brand-new suspended rollercoaster. Kvasten is playing a significant park in rearranging Grona Lund within the Swedish leisure market.
Bewilderwood in Norfolk. Farmer supplied consultancy to the 50 acre household “curious treehouse experience” which opened to such recognition in May 2007. His contribution was to improve the initial principle and to offer “a layer of storytelling engagement on top of the fundamental destination to provide a much richer experience and an extremely valuable destination”
Earth Explorer in Ostend. Farmer established a principle utilizing a basic drop trip to develop an academic experience which takes kids on a flight around the planetary system. In this case Farmer produced a customized video reveal to incorporate with the standard trip, so kids have a good time at the very same time as leaning about area.
In addition to his consultancy organization, Farmer is a non-executive director of Wicksteed Park Ltd, Kettering, among the UK’s earliest leisure parks. This offers him the fringe benefit of an operator’s viewpoint. He discovers this beneficial for a gratitude that “operators fight with spending plans simply as much as providers”.
Market Trends
In regards to demographics, the marketplace has now lastly understood the long declared aging population is lastly here and Farmer is dealing with parks to assist guarantee brand-new tourist attractions are created to cater for grand kids and grand moms and dads. In his own organization for tourist attractions intended mostly at kids he will normally attempt to “include a layer of home entertainment”, typically humour, that will attract grownups too.
Geographically, he thinks that there is still development readily available in Europe, although this is mainly through upgrading of existing destinations and parks rather than brand-new tasks. Farmer advises the fellowship to be gotten by subscription of the TEA, as numerous members are currently running in these areas.
The TEA
Farmer was gushing about his experience of TEA subscription stating that it had actually been an “extraordinary thing” and had actually broadened his network within the market tremendously. Farmer has actually been a TEA member in Europe considering that the association developed its European Division in 1998, and has actually served 3 years as European President.
Around 80% of TEA members are based in the United States. Farmer, in spite of not working in the States, feels that he has actually found out a terrific offer from United States operators and imaginative providers.
” The TEA exposes you to the world’s brightest individuals and many interesting concepts, assisting to establish your own creativity and excellent company practice.”
Farmer wishes to establish 2 essential elements of TEA subscription. The very first is to broaden subscription within digital and architectural production disciplines to much better show the vast array of abilities and imagination now discovered in job groups. The 2nd is to broaden the TEA’s horizons by generating members from worldwide; there are favorable advantages of subscription where-ever creatives are based.
He sees his period as the TEA’s very first European president as “an excellent chance to verify to the world that the TEA is a genuinely global association”.
In November 2007, Nick Farmer will end up being the very first European President of the TEA (previously the Themed Entertainment Association), a post to which he was all chosen. Farmer has 30 years experience of working for style parks, amusement parks, fish tanks, zoos, science centres and other leisure locations. 4 years back, having actually ended up being progressively annoyed that the development of the business implied that his time was invested on money, management and administration circulation rather than style and imagination, Farmer dissolved the production business and recognized Farmer Attraction Development.
Farmer was gushing about his experience of TEA subscription stating that it had actually been an “extraordinary thing” and had actually broadened his network within the market immensely. Farmer has actually been a TEA member in Europe considering that the association developed its European Division in 1998, and has actually served 3 years as European President.