Developed for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promo of Burger King’s line of chicken sandwiches.
The project is based upon a website that includes an individual in a chicken outfit. The star carries out a vast array of actions based upon a user’s input, revealing pre-recorded video and looking like an interactive web cam. The takes actually the marketing motto “Get chicken simply the method you like it”.
There are more than a hundred commands the chicken will react to, consisting of:
Michael Jackson dance relocations such as moonwalk
River dance
The elephant
Lay an egg
Stroll like an Egyptian
Yoga
Rage
Spank
Taco Bell
Battle
When informed to do anything the Subservient Chicken believes stinks, like carry out sex acts or remove his mask, the chicken approaches the cam and shakes a scolding chicken finger in dissatisfaction. If he is informed to east food from competing junk food locations like McDonald’s he approaches the electronic camera and positions his finger down his throat however when informed to consume Burger King he has a more favorable action. The chicken reacts to the command “smoke fracture” by smoking cigarettes however when informed to “smoke a bong” he waggles his finger scoldingly.
Hamburger King’s Chicken Fights project was just recently presented. The 2 cockfighting chicken characters are designed off this chicken.
There appears to be no end to the variations on the style from Burger King. There has actually likewise been a great deal of criticism fixed the chain about the Subservient Chicken however for now it appears like Burger Kind is sobbing all the method to the bank.
An effective viral project isn’t constantly in excellent taste perhaps that’s what makes them so yummy.
The project is based on a web website that includes an individual in a chicken outfit. The takes actually the marketing motto “Get chicken simply the method you like it”.
When informed to do anything the Subservient Chicken believes is offending, like carry out sex acts or take off his mask, the chicken strolls up to the video camera and shakes a scolding chicken finger in dissatisfaction. The chicken reacts to the command “smoke fracture” by smoking cigarettes however when informed to “smoke a bong” he waggles his finger scoldingly.