Is it a spontaneous choice to call a fragrance “JOY”, “Shalimar” or “CHANEL N’ 5”? Why N’ 5 and not N’ 6, N’ 7 or N’ 8?
“Perfume”, states Sophia Grosjman, IFF’s star perfumer, “is a guarantee in a bottle”.
Fragrance speaks more to our vulnerabilities than to our strengths. Behind nearly every substantial fragrance there is a story. Take for example “Shalimar”.
His partner used “Shalimar” and all of the travelers were amazed by this ingenious, asian vanilla aromatic fragrance. The fragrance got its name from a legend about an Indian emperor who had actually a garden called “Shalimar”.
Ernest Beaux, the developer of “CHANEL N’ 5″ presented Coco Chanel (Gabrielle) 10 bottles, and separated them in 2 groups. Mademoiselle Chanel picked bottle N’ 5. Hope this number will bring success to fragrance”.
Is it a spontaneous choice to call a fragrance “JOY”, “Shalimar” or “CHANEL N’ 5”? Why N’ 5 and not N’ 6, N’ 7 or N’ 8?
The fragrance got its name from a legend about an Indian emperor who had actually a garden called “Shalimar”.
Ernest Beaux, the developer of “CHANEL N’ 5” presented Coco Chanel (Gabrielle) 10 bottles, and separated them in 2 groups. Mademoiselle Chanel selected bottle N’ 5.